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  1. 7 Point Checklist for CRM Choice & Due Diligence

    7 Point Checklist for CRM Choice & Due Diligence

    $0.00

    Featuring: Stefan Drechsel of The Gillrie Institute
    Air Date: Thursday November 8 2018
    1pm Eastern/ 12pm Central / 11am Mountain / 10am Pacific
    Program Length: 60 minutes
    SKU DMK2

    Fresh from a Gillrie Survey on CRM dealership satisfaction, Stefan Drechsel offers a list of considerations for your dealership organization

    Customer Relationship Management systems have become a “must have” tool to properly inform your marketing and sales teams through the many channels customers now employ before making a buying decision at your dealership.

    Stefan Drechsel has the facts and he will share them with you via this workshop.

    You will Learn:

    What CRM vendors are competing for your business
    Dealership satisfaction ratings for CMR vendors and their systems
    Important factors in your CRM selection
    How to evaluate and analyze CRM proposals
    CRM functionality sought by auto dealers
    Looking forward 5 years in CRM system development Learn More
  2. DKJ2 Bruce Polkes and Mark Pantages: How to Effectively Use Video on Tablets in the Sales Process

    DKJ2 Bruce Polkes and Mark Pantages: How to Effectively Use Video on Tablets in the Sales Process

    $0.00

    Online Workshop!
    Air Date: Thursday October 13, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Bruce Polkes and Mark Pantages of Intellacar
    Program Length: 60 Minutes

    Tablets in the showroom to aid in the sales process are now commonplace and effective. Join this online workshop to learn from a couple of pros just what you can easily accomplish creating and using videos in your sales process.

    Bruce Polkes and Mark Pantages of Intellacar will show you how the most successful dealerships WOW their prospects with video on tablets…. A practical "How To" workshop…

    You will learn:

    How to use videos on tablets to engage customers
    The types of videos to display - When & How
    How to use videos Pre-Showroom, In-Showroom and in Sales Follow Up
    How to leverage video in social media to help drive referrals
    Just what the sales person's video library should contain Learn More
  3. DKI4 BONUS WORKSHOP! Steve Nickelsen: What Used Vehicles You Should Inventory to Maximize Sales & Profits

    DKI4 BONUS WORKSHOP! Steve Nickelsen: What Used Vehicles You Should Inventory to Maximize Sales & Profits

    $0.00

    Online Workshop!
    Air Date: Thursday Spetember 22, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Steve Nickelsen of Nickelsen/DealersEdge
    Program Length: 30 Minutes

    If you do not have the vehicles your used car customers want… it's obvious that you are just not going to make the sale… somebody else will!

    Most dealerships have today's sophisticated used car marketing tools… tools like vAuto and others… yet many still do not maximize their sales by actively stocking the vehicles that history and market data dictate. This is your chance to learn how!

    You will learn:

    The secret of assembling the right used vehicle inventory
    Why Steve says - "It's NOT about what you THINK will sell…. It's about the data!"
    Why most dealers should do LESS business with wholesalers
    How to use market data to alter your view of what you CAN sell
    What your own sales history and surrounding market data can to improve your used car performance.
    Learn More
  4. DKE3 Joni Stuker: Prospecting:  How to Generate 1/3 of Your Monthly Sold Vehicles from this Category

    DKE3 Joni Stuker: Prospecting: How to Generate 1/3 of Your Monthly Sold Vehicles from this Category

    $0.00

    Online Workshop!
    Air Date: Thursday May 19, 2016 at 230 pm Eastern
    Featuring: Joni Stuker
    Program Length: 60 Minutes

    You hope sales reps and your BDC are successfully capturing leads via Prospecting Techniques… But are they? Joni Stuker shares her favorite strategies for improving performance in this vital lead category.
    Whether you are a Sales Rep on the Showroom Floor, or a BDC rep in the call center, you will benefit from these tried and tested approaches to prospecting for sales leads. Need more leads… here they are! Let's think outside the box!

    Joni will show you:
    •How to identify and maximize results from your "Circle of Influence"
    •How to maximize results from a "Service to Sales" strategy
    •How to identify "orphans" and complete a successful adoption
    •How to better use "Equity Alerts" to prompt more interest
    •How to use incidental contact with prospects to get them in the buying mood
    •How to Think Outside the Box and Win!

    Learn More
  5. DKD1 Jim Flint: How to Increase Sales and Profits from CPO Vehicles

    DKD1 Jim Flint: How to Increase Sales and Profits from CPO Vehicles

    $0.00

    Online Workshop!
    Air Date: Thursday April 7, 2016 at 1pm Eastern and 10am Pacific
    Featuring: Jim Flint
    Program Length: 60 Minutes

    How technology can help beat the competition in Certified Pre-Owned Market

    The importance of the Certified Pre-Owned (CPO) business is undeniable. But as we all know by now, because of Internet-based selling platforms, used vehicles are no longer unique… they have become a commodity. And winning against the competition for these sales has more to do with getting to the customer quickly, with more impact and at the right market-determined price.

    Visit with Jim Flint as he reveals some technology nuggets that can help you compete successfully for CPO customers and sales.

    Key Presentation Takeaways:

    Utilize technology to yield improved visibility and profits
    Set up a VDP Filter (Vehicle Detail Page) through Google Analytics
    How to dynamically showcase CPO inventory on Google
    Utilize VDP enhancements through inventory images
    Reset the market's bottom pricing each week
    …and the "Dirty Little Secret" about CPO Learn More
  6. DJE3 Steve Nickelsen - Sales Managers: 5 Surefire Quick Fixes for Immediate Profit Improvement

    DJE3 Steve Nickelsen - Sales Managers: 5 Surefire Quick Fixes for Immediate Profit Improvement

    Regular Price: $298.00

    Special Discount Price: $0.00

    (Recorded Online Workshop)
    Original Air Date: Thursday May 21, 2015
    Presenter: Steve Nickelsen of Nickelsen Partners
    Program Length: 80 Minutes

    Learn the Top 5 improvements that most Sales Mgrs can employ today to grow the bottom line… right now! The Low-Hanging Fruit is just begging to be picked!

    This session is specifically for Sales Managers!

    Just about every industry expert and consultant has a list of "go-to" items to employ to immediately bring additional profit to the bottom line.

    In this series of workshops, our experts will outline for you the 5 Top Fixes that are almost always easy to employ… providing immediate positive results.

    Join Steve Nickelsen as he reveals his Top 5 Fixes for Sales Managers…from all variable departments.

    You will learn:

    How to increase the number daily appointments from salespeople
    How to increase prospect sales efficiency from sales calls and Internet leads
    How to increase the percentage of first time showroom prospects that buy
    How to maximize the number of unsold prospects that return to buy
    How to find more used cars that will sell on your used car lot Learn More
  7. DJA3 Joni Stuker: Habits & Practices of Exceptional BDC Managers

    DJA3 Joni Stuker: Habits & Practices of Exceptional BDC Managers

    Regular Price: $298.00

    Special Discount Price: $0.00

    (Recorded Online Workshop)
    Original Air Date: January 20, 2015
    Presenter Joni Stuker: Speaker Info - www.dealersedge.com/Stuker
    Program Length: 70 minutes

    Some BDCs Succeed Beyond Expectations… Others Flounder or even Fail. The Difference is almost always the Manager. The Exceptional BDC Mgr makes it work!

    Joni Stuker is a BDC pro with decades of experience and know-how when it comes to what makes a dealership BDC succeed. Join us for a 60-minute workshop where Joni will outline the habits and practices that make some BDC Managers stand out as Exceptional.

    You will learn how Exceptional BDC Mgrs all have Habits like these built into their work day routines:

    Set an effective Daily Work Plan
    Understand and practice the Power of a Live T.O.
    Promote interaction via the "Go Green" board
    Understand and apply the "45 Minute Rule"
    Use Dynamic Pay Plans tied to growth
    Achieves dealership goals thru "Self-Generating Appointments"
    Learn More
  8. DHL1 Becky Chernek: Fixing the F&I Bottleneck… to Satisfy the Customer's Needs and Demands Without Killing Profit

    DHL1 Becky Chernek: Fixing the F&I Bottleneck… to Satisfy the Customer's Needs and Demands Without Killing Profit

    Regular Price: $298.00

    Special Discount Price: $0.00

    (Recorded Online Workshop)
    Original Air Date: December 4, 2014
    Presenter: Becky Chernek of Chernek Consulting. Speaker info - DealersEdge.com/Chernek
    Program Length: 80 Minutes

    How to speed up the process without damaging F&I profit opportunities. Learn to engage the F&I process with the customer's needs front and center!

    It's a cardinal rule of F&I selling… You must present every product… to every customer…every time! But forcing customers through our selling process to facilitate these presentations, often just makes them angry and often sorry they did business with you. And it's not so much the presentations as it is the delays in just getting on the road in their new vehicle.

    The bottleneck created by a structured F&I process is the problem… If you agree, listen in to Becky Chernek as she describes ways you can better understand and qualify your customers… helping to create a new process that still makes the presentations, but also respects the customer's desire to complete the transaction quickly.

    You will learn:

    How to create a smooth transition from sales to finance…meeting the customer on their terms
    How a better transition can help reduce resistance once in the F&I office
    How to gather quick and reliable credit information and credit history to speed the process
    How to establish a common bond with the customer early in the engagement… creating a more positive atmosphere
    How to fine tune your F&I value proposition by conducting a "Product Needs Analysis"
    How to get them on the road in their new vehicle with a smile on their faces
    Learn More
  9. DHI4 Steve Nickelsen: Habits and Practices of the Exceptional Used Vehicle Manager

    DHI4 Steve Nickelsen: Habits and Practices of the Exceptional Used Vehicle Manager

    Regular Price: $298.00

    Special Discount Price: $0.00

    (Recorded Online Workshop)
    Original Air Date: September 25, 2014
    Steve Nickelsen - Speaker info - www.dealersedge.com/Nickelsen
    Program Length: 72 Minutes

    Used Vehicle Success is often the result of the efforts of an exceptional manager who has properly defined the tasks and designed the process to make it all work!

    Managing a used vehicle sales department is not a job for sissies! It requires the obvious skills that aid in the selling process, but also requires a laundry list of other skills… skills that can define the difference between success and failure. And the best Used Car Managers do it all with apparent ease.

    Join Steve Nickelsen as he examines just what makes the best used vehicle managers stand out from the crowd.

    You will learn how the Exceptional U.C. Manager…

    Develops the confidence to make decisions and take action
    Embraces today's technologies and opportunities to grow
    Masters the art of prioritizing tasks and not getting buried in low-importance "time sinks"
    Uses their natural People Skills to inspire Sales Staff
    Uses same People Skills to manage customer interactions an expectations
    Finds and Employs the best Marketing Techniques - Traditional and Online
    Masters the art of finding and pricing the best inventory mix for their customers
    Uses 4 Key Steps to Increase Used Car Volume Learn More
  10. DGL1 Stephen Murphy: LinkedIn for Auto Dealerships…How to Build, Maintain and Safely Market to Your Contact Network

    DGL1 Stephen Murphy: LinkedIn for Auto Dealerships…How to Build, Maintain and Safely Market to Your Contact Network

    Regular Price: $298.00

    Special Discount Price: $0.00

    (Recorded Webinar)
    Original Air Date: December 7, 2013
    Presenter: Stephen Murphy of Bamboo Interactive
    Program Length: 71 Minutes

    LinkedIn can provide access to a network of contacts with high-value demographics - mostly employed professionals from 25 to 55. But like all Social Media you need to be careful when marketing in this arena.

    Facebook and other social media platforms have, up till now, received most of the attention. But a skillfully built and developed LinkedIn network of contacts can provide more high-value leads for the sale of new and used vehicles.

    Learn the basics of LinkedIn and how to exploit this resource to help your selling staff fill the pipeline with future leads. Find out how to build and then leverage your LinkedIn network without breaking the rules.

    You Will Learn:
    ## Why LinkedIn is quickly becoming an important social media platform
    ## Best Practices for building and communicating with your network
    ## The "Who" and "Why" of LinkedIn connections
    ## How to create a schedule for contact updates, congrats and FAQs
    ## How to engage your network and earn their business Learn More

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