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  1. DKJ2 Bruce Polkes and Mark Pantages: How to Effectively Use Video on Tablets in the Sales Process

    DKJ2 Bruce Polkes and Mark Pantages: How to Effectively Use Video on Tablets in the Sales Process

    $0.00

    Online Workshop!
    Air Date: Thursday October 13, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Bruce Polkes and Mark Pantages of Intellacar
    Program Length: 60 Minutes

    Tablets in the showroom to aid in the sales process are now commonplace and effective. Join this online workshop to learn from a couple of pros just what you can easily accomplish creating and using videos in your sales process.

    Bruce Polkes and Mark Pantages of Intellacar will show you how the most successful dealerships WOW their prospects with video on tablets…. A practical "How To" workshop…

    You will learn:

    How to use videos on tablets to engage customers
    The types of videos to display - When & How
    How to use videos Pre-Showroom, In-Showroom and in Sales Follow Up
    How to leverage video in social media to help drive referrals
    Just what the sales person's video library should contain Learn More
  2. DKI4 BONUS WORKSHOP! Steve Nickelsen: What Used Vehicles You Should Inventory to Maximize Sales & Profits

    DKI4 BONUS WORKSHOP! Steve Nickelsen: What Used Vehicles You Should Inventory to Maximize Sales & Profits

    $0.00

    Online Workshop!
    Air Date: Thursday Spetember 22, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Steve Nickelsen of Nickelsen/DealersEdge
    Program Length: 30 Minutes

    If you do not have the vehicles your used car customers want… it's obvious that you are just not going to make the sale… somebody else will!

    Most dealerships have today's sophisticated used car marketing tools… tools like vAuto and others… yet many still do not maximize their sales by actively stocking the vehicles that history and market data dictate. This is your chance to learn how!

    You will learn:

    The secret of assembling the right used vehicle inventory
    Why Steve says - "It's NOT about what you THINK will sell…. It's about the data!"
    Why most dealers should do LESS business with wholesalers
    How to use market data to alter your view of what you CAN sell
    What your own sales history and surrounding market data can to improve your used car performance.
    Learn More
  3. DKG2 Morley Fletcher & Brian Sullivan: Using Tablets to Elevate the Customer Experience and Drive Sales Improvement

    DKG2 Morley Fletcher & Brian Sullivan: Using Tablets to Elevate the Customer Experience and Drive Sales Improvement

    $0.00

    Online Workshop!
    Air Date: Thursday July 14, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Morley Fletcher & Brian Sullivan
    Program Length: 60 Minutes

    Learning to leverage the power of tablet computing… you can improve sales team knowledge, increase sales efficiency, reduce transaction times & improve the customer's experience…

    You will learn:
    How to using tablets in sales elevates the Customer Experience
    Benefits of employing tablets pre-showroom, in-showroom and for follow up
    How using video on tablets can help appointment show rates, social media effectiveness and CSI
    Ways to keep customers from "shopping you" in your own showroom
    and more… Learn More
  4. DKE3 Joni Stuker: Prospecting:  How to Generate 1/3 of Your Monthly Sold Vehicles from this Category

    DKE3 Joni Stuker: Prospecting: How to Generate 1/3 of Your Monthly Sold Vehicles from this Category

    $0.00

    Online Workshop!
    Air Date: Thursday May 19, 2016 at 230 pm Eastern
    Featuring: Joni Stuker
    Program Length: 60 Minutes

    You hope sales reps and your BDC are successfully capturing leads via Prospecting Techniques… But are they? Joni Stuker shares her favorite strategies for improving performance in this vital lead category.
    Whether you are a Sales Rep on the Showroom Floor, or a BDC rep in the call center, you will benefit from these tried and tested approaches to prospecting for sales leads. Need more leads… here they are! Let's think outside the box!

    Joni will show you:
    •How to identify and maximize results from your "Circle of Influence"
    •How to maximize results from a "Service to Sales" strategy
    •How to identify "orphans" and complete a successful adoption
    •How to better use "Equity Alerts" to prompt more interest
    •How to use incidental contact with prospects to get them in the buying mood
    •How to Think Outside the Box and Win!

    Learn More
  5. DKD1 Jim Flint: How to Increase Sales and Profits from CPO Vehicles

    DKD1 Jim Flint: How to Increase Sales and Profits from CPO Vehicles

    $0.00

    Online Workshop!
    Air Date: Thursday April 7, 2016 at 1pm Eastern and 10am Pacific
    Featuring: Jim Flint
    Program Length: 60 Minutes

    How technology can help beat the competition in Certified Pre-Owned Market

    The importance of the Certified Pre-Owned (CPO) business is undeniable. But as we all know by now, because of Internet-based selling platforms, used vehicles are no longer unique… they have become a commodity. And winning against the competition for these sales has more to do with getting to the customer quickly, with more impact and at the right market-determined price.

    Visit with Jim Flint as he reveals some technology nuggets that can help you compete successfully for CPO customers and sales.

    Key Presentation Takeaways:

    Utilize technology to yield improved visibility and profits
    Set up a VDP Filter (Vehicle Detail Page) through Google Analytics
    How to dynamically showcase CPO inventory on Google
    Utilize VDP enhancements through inventory images
    Reset the market's bottom pricing each week
    …and the "Dirty Little Secret" about CPO Learn More
  6. DKA1 Brian Hart: Video Walk-Arounds to Engage Prospects - A "How To" and Practical Guide

    DKA1 Brian Hart: Video Walk-Arounds to Engage Prospects - A "How To" and Practical Guide

    Regular Price: $97.00

    Special Discount Price: $0.00

    Recorded Online Workshop
    Original Air Date: Thursday January 7
    Featuring: Brian Hart of Potratz Automotive Advertising & Consulting
    Program Length: 30 Minutes

    Moving customers from their initial contact - typically email or phone - to a showroom visit is the first goal.

    Learning to create enticing, attractive and inviting videos of the vehicle they are interested in helps move the customer closer to a face-to-face meeting.

    Brian tells you how to do it!

    When to use video to respond to customer inquiries
    How to Stage your Video walk around - setting, lighting, sound
    How to Script your Video Conversation…what to include/exclude
    How to Use the Video to set up the Next Contact… thereby moving your prospect further down the sales funnel. Learn More
  7. DJH2 Paul Potratz: Thru the "Periscope"… New Look at Video Marketing Strategies for Auto Dealers

    DJH2 Paul Potratz: Thru the "Periscope"… New Look at Video Marketing Strategies for Auto Dealers

    Regular Price: $298.00

    Special Discount Price: $0.00

    Recorded Online Workshop
    Original Air Date: August 13, 2015
    Featuring: Paul Potratz
    Program Length: 80 Minutes

    Learn the current tools and strategies that you MUST be using to compete with an ever-advancing competition. Special look at "Periscope" and Live Video Streaming!

    Many dealerships are reluctant to delve into the world of video marketing… others employ video with delight… to their competitors growing regret.

    Visit with Paul Potratz as he outlines just what you could and should be doing to benefit from the newest tools and video marketing strategies. New Live Streaming Video tools open up new and exciting opportunities for smart dealers to capitalize… and it's not as hard as you thought.

    Discover:

    How & Why to use new video tools like Periscope and Meerkat to boost sales
    How & Why to promote your video messages and content
    All about the top video marketing strategies you MUST be employing
    How effective video does NOT mean professional video
    Learn More
  8. DJH1 Jasen Rice: How to Get a Larger Share of the Soaring Certified Per-Owned Market

    DJH1 Jasen Rice: How to Get a Larger Share of the Soaring Certified Per-Owned Market

    Regular Price: $298.00

    Special Discount Price: $0.00

    Recorded Online Workshop!
    Original Air Date: August 6, 2015
    Featuring: Jasen Rice of Lotpop
    Program Length: 80 Minutes

    Innovative Pricing & Marketing Strategies Can Help You Grab a Bigger Slice of CPO Sales… Autodata reported a 17+% increase in CPO sales in June… Would you like a bigger piece of that pie? Find out how…

    It's no secret…Certified Pre-Owned (CPO) has been the bright star in the world of pre-owned sales in recent years. And it seems like the CPO pie just gets bigger and bigger.

    While the CPO sales have boomed… so have new strategies to help dealers price and market their CPO inventory to greater competitive advantage. And, as most auto retailing does these days, it all centers on how CPO customers are finding your dealership and your inventory online.

    Discover:

    How to increase your CPO Search Page Views (SRPs) by 5X
    How to increase your CPO Vehicle Detail Page Views (VDPs) by up to 100%
    How some OEM's terms for options are retarding your Search Page Views
    How to optimize your CPO Inventory Descriptions to increase VDPs
    An effective CPO Pricing Strategy that increases VDPs and sales
    How to get a larger share of the CPO market and beat your competition to the CPO buyer! Learn More
  9. DJF4 Elena Ciccotelli & Keith Gaytan: Text Marketing and Customer Communications for the Service Dept. Selling More and Staying Legal

    DJF4 Elena Ciccotelli & Keith Gaytan: Text Marketing and Customer Communications for the Service Dept. Selling More and Staying Legal

    Regular Price: $298.00

    Special Discount Price: $0.00

    (Recorded Online Workshop)
    Original Air Date: June 25, 2015
    Presenters: Elena Ciccotelli & Keith Gaytan of Automotive Mobile Solutions LLC
    Speaker Info: www.dealersedge.com/Ciccotelli | www.dealersedge.com/Gaytan
    Program Length: 80 Minutes

    Learn the basics of an effective yet TCPA compliant communications platform and how fellow dealerships are using the Power of Texting to build strong customer relationships and to market more services.

    Also learn of possible regulatory penalties for failing to comply with Federal regs.

    Texting has become a dominant form of communication for many of your customers. Forward thinking dealers are quickly learning how to use this platform to enhance service-to-customer communications as well as to market additional services. But you need to be careful!

    Attend this workshop to learn the basics of commercial text communications so that you use the platform effectively… but also safely with regard to Federal TCPA Regulation and its potential penalties.

    Learn how other dealerships are already using texting solutions to:

    Communicate quickly, accurately with service customers
    Provide a documented permanent record of customer communications
    Enhance service selling by using the customer's preferred means of communication
    Provide smooth and quick customer interactions from the dealership's website
    Steer clear of Federal enforcement and penalties for failure to comply
    also, why undocumented use of texting may be worse than no texting at all! Learn More
  10. DJE3 Steve Nickelsen - Sales Managers: 5 Surefire Quick Fixes for Immediate Profit Improvement

    DJE3 Steve Nickelsen - Sales Managers: 5 Surefire Quick Fixes for Immediate Profit Improvement

    Regular Price: $298.00

    Special Discount Price: $0.00

    (Recorded Online Workshop)
    Original Air Date: Thursday May 21, 2015
    Presenter: Steve Nickelsen of Nickelsen Partners
    Program Length: 80 Minutes

    Learn the Top 5 improvements that most Sales Mgrs can employ today to grow the bottom line… right now! The Low-Hanging Fruit is just begging to be picked!

    This session is specifically for Sales Managers!

    Just about every industry expert and consultant has a list of "go-to" items to employ to immediately bring additional profit to the bottom line.

    In this series of workshops, our experts will outline for you the 5 Top Fixes that are almost always easy to employ… providing immediate positive results.

    Join Steve Nickelsen as he reveals his Top 5 Fixes for Sales Managers…from all variable departments.

    You will learn:

    How to increase the number daily appointments from salespeople
    How to increase prospect sales efficiency from sales calls and Internet leads
    How to increase the percentage of first time showroom prospects that buy
    How to maximize the number of unsold prospects that return to buy
    How to find more used cars that will sell on your used car lot Learn More

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