Recorded Webinars
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DFE2 Jennifer Suzuki: Internet Ups: Guiding the Prospect from Email to Phone to Showroom
Regular Price: $298.00
Special Discount Price: $0.00
(Recorded Webinar)
Presenter: Presenter: Jennifer Suzuki, President of eDealerSolutions
Original Air Date: May 10, 2012
Program Length: 100 Minutes
A practical guide to keep your prospects "in the net" until you can greet them on the showroom floor
An alarming number of Internet prospects, up to 95% by some estimates, never make it into the showroom. Some aspect of the experience turns them off to your dealership. All too often it is the e-mail-to-phone transition that is the dead end to the sale.
Converting online shoppers to showroom customers requires specially-designed processes and a well-developed skill set.
Jennifer Suzuki, president of eDealerSolutions, has developed just such a game plan for auto retailers and she will share it with DealersEdge members during a special Webinar presentation.
You will learn:
The 10 Steps for Setting a Showroom Appointment using both inbound and outbound contacts
How to create and use professional scripts to support your game plan
The Essential Elements for building your value story over the phone
Methods for staying in control of the call
The deal breakers and how to deal with them
Telephone introductions that engage prospects and questions that lead them to your showroom Learn More -
DFE1 Steve Nickelsen: How to Fine-Tune the Used Vehicle Department to Spot Weaknesses and Supercharge Results
Regular Price: $298.00
Special Discount Price: $0.00
(Recorded Webinar)
Presenter: Steve Nickelsen of Nickelsen Partners
Original Air Date: May 3, 2012
Program Length: 95 minutes
How Dealers, GMs, would-be GMs and Controllers - As well as Sales Managers themselves - can measure performance in your used vehicle departments to highlight areas needing improvement and to formulate corrective action plans.
The car business has changed much in the past decade, but nowhere more so than in the Used Vehicle departments. The Internet has been the main agent of change; often resulting in the turning of established process on its head.
Some have adapted well, others are perplexed with their feet firmly planted: one foot in the old way of doing business, while the other foot attempts to move forward. Result: Many used vehicle departments are under-performing.
Steve Nickelsen joins us for this exploration of just how dealership top managers, as well as Used Vehicle department managers, can perform a self-examination and evaluation with an eye toward spotting areas in which the dealership can do better. Once problem areas are highlighted, Steve will also lay out a plan for addressing and correcting the weaknesses found. Learn More -
DFD4 Don Tipton: How to Fine-Tune and Improve Performance in Your Service Department
Regular Price: $298.00
Special Discount Price: $0.00
(Recorded Webinar)
Presenter: Don Tipton, DTC Retail Consulting
Original Air Date: April 26, 2012
Program Length: 110 Minutes
How Dealers, GMs, would-be GMs and Controllers - As well as Service Managers themselves - can measure Service Department Performance to highlight areas of weakness and to formulate action plans for improvement.
With regard to the Service Dept, dealerships have two basic problems. The first is that those in dealership top management positions have little-to-no experience in the operations of the fixed departments. The second problem is that most Service Managers have not been formally trained in how to excel in this unique environment.
Fixed Operations consultant Don Tipton offers you a detailed look at the process he employs when evaluating a service department for improvement. Find out what he looks for, what numbers to study and finally where to find the adjustments that will bring a higher level of customer satisfaction and improved profits to your service department.
You will learn:
The Inventory Approach to Service - How to measure the available man-hours, and then how to apply inventory management controls to this perishable asset
What it takes to structure your Service Department for Increased Profit
What you should do daily, weekly and monthly to monitor your performance so you can adequately plan and achieve success in Service Learn More -
DFD3 Robert Davis & Wayne Robbins: Tax Treatment of Image Programs - Forget everything you thought you knew!
Regular Price: $298.00
Special Discount Price: $0.00
(Recorded Webinar)
Presenter: Robert Davis III and J.Wayne Robbins Jr., CPAs of Dixon Hughes Goodman LLP
Original Air Date: April 19, 2012
Program Length: 100 minutes.
Even if your Tax savings are already in the bank or still yet to come…
The 2008 tax treatments for Image Program expenses were believed to be beneficial for dealers. Fast-forward to December 2011…Everything changed…retroactively! Get a clean sheet of paper and join us for an important discussion of these changes and how dealers need to adjust and prepare.
If you recently completed your Image Program renovations, or they are still in the planning stages, it is vitally important that you are aware of the changing nature of Federal Tax Regulations concerning the treatment of those expenses. Some dealers have already collected and are now faced with repayment of the benefits already realized. Others have had their plans turned up-side-down!
Robert Davis and Wayne Robbins, both CPAs of the Dixon Hughes Goodman Dealer Services Group, will join us for an in-depth discussion of just what happened and how dealers can best position themselves for the best tax treatment possible for costs related to factory-mandated facilities upgrades. Learn More -
DFD2 Doug Austin: How to Eliminate Overcharges in 5 Key Supplier Categories
Regular Price: $298.00
Special Discount Price: $0.00
(Recorded Webinar)
Presenter: Doug Austin, President of StrategicSource
Original Air Date: April 12,2012
Program Length: 90 minutes
Doug Austin, the Super Sleuth of Spend Management will demonstrate how five dealership supplier categories routinely overcharge your organization and what to do about it. Visit just 90 to 120 minutes with Doug and eliminate thousands of dollars in excess expense.
In his role helping dealerships to control and reduce unnecessary spending and expense, Doug has seen it all. And in this Webinar, Doug has agreed to let you in on some of his secrets. Specifically, he will identify 5 dealership supplier categories, each of which typically overcharges in one way or another for their goods and services.
He will demonstrate how to audit each of these supplier categories and then create in-dealership strategies to prevent price-creep and supplier non-compliance.
Your dealership will save thousands by applying these audit and control techniques!
You will learn:
Where to find the overcharges – Five Key Expense Categories
Identify other savings opportunities
Audit process and timing
How to get these expenses and suppliers under your continued control Learn More -
DFD1 Brian Pasch: Advanced Google Analytics for Auto Dealerships
Regular Price: $298.00
Special Discount Price: $0.00
(Recorded Webinar)
Presenter: Brian Pasch, CEO of PCG Digital Marketing
Original Air Date: April 5, 2012
Program Length: 95 minutes
For those with a basic understanding of Google Analytics, but looking for even more details and deeper applications. More precise data = More Sales!
We produced a Webinar featuring Glenn Pasch from PCG entitled "Google Analytics 101 for Car Dealers - Getting Started." The February session was designed for those who needed some guidance in getting started with this treasure chest of analytical tools.
Google Analytics can give you more granular information and more detailed analysis as well. This session is designed for those who want to reap even greater insights and benefits from Google Analytics.
Brian Pasch will join us with an advanced look into Google Analytics and what dealership Internet Managers can do with this remarkable set of tools. Learn how to set up, read and then employ all those Google Analytics dials!
You will learn:
Create Custom Data Tags
Create Goals For Conversion and Traffic Measurement
Setup Google Multi-Channel Sales Funnels
Create Custom Rules to Track Assisted Conversion Reports
Integrate Google Webmaster Tools Data Learn More -
DFC5 Luanne Peterpaul, J.D.: How to separate Myth and Misconception from the Reality of the Fair Labor Standards Act and Auto Dealerships
Regular Price: $298.00
Special Discount Price: $0.00
(Recorded Webinar)
Presenter: Luanne Peterpaul, J.D., Partner at Peterpaul & Clark
Original Air Date: March 29, 2012
Program Length: 95 minutes
Dealership managers often have some totally misguided ideas about what is and is not legal under the FLSA - and coming changes and rising enforcement make this even more important to you today!
First consider this shot across the bow: "There is a new sheriff in town…Make no mistake about it. The United States Department of Labor is back in the enforcement business." Hilda Scott the current U.S. Secretary of Labor.
Every dealership manager needs a refresher course in wage and hour regulations. Every manager! Our presenter for this session works with many dealers on related issues and often hears wrong-headed ideas like those listed below. Join with us and gain a much better idea where the Myth and the Reality line is and should be drawn.
Here are a few of the FSLA Myths that will be debunked:
My dealership is small. The FLSA does not apply to me.
The FLSA doesn’t apply to workers who get 1099s.
I outsource with a Professional Employee Organization (PEO).
Employees paid on salary aren’t covered by the FLSA
Our payroll company calculates the overtime pay, so I don't have to worry.
My sales staff is straight commission so I don't have to pay overtime.
I don't have to pay overtime unless I authorize my employees to work the extra hours
My employees get comp time when we're slow so I don't have to pay overtime.
My employees are like family--they'd never sue.
Also - Learn about changes in over-time rules for Service Advisor scheduled for September. Learn More -
DFC4 Rick Knight: How to Measure Then Improve Your Customer Retention Performance
Regular Price: $298.00
Special Discount Price: $0.00
(Recorded Webinar)
Presenter: Rick Knight, President, Performance Administration Corp.
Original Air Date: March 22, 2012
Program Length: 75 minutes
How one dealer improved his first year customer retention from 20% to over 55%, resulting in record profit improvement.
It is more true today than it ever has been: It's easier to keep the customers you already have than to go out and find new ones all the time. And to be sure, improving Customer Retention is one of those elusive goals in the car business. But it's no secret; if you can get your new and used car customers to use your service department, your chance of selling them their next new or used vehicle goes up dramatically right along with your profits on service sales. Rick Knight is a Customer Retention expert and will be with us to show you exactly how one dealer overcame a sub-par Customer Retention performance raising first-year retention from 20% to over 55%. Customer Retention; it's the gift that never stops giving!
You will learn:
How to accurately measure your past and current Customer Retention performance
How to effectively convert your customers from the showroom to the service department
How to create a consistent flow of future service appointments and keep them in the habit Learn More -
DFC3 Richard Owen: How to Evaluate Parts Department Performance - A Consultant's View
Regular Price: $298.00
Special Discount Price: $0.00
(Recorded Webinar)
Presenter: Richard Owen
Original Air Date: March 15, 2012
Program Length: 100 minutes
How GMs and Parts Managers alike can dissect the Parts Dept performance to find areas and strategies for improvement.
As dealership fixed operations expert Richard sees it, dealership general managers tend to know only two numbers about the parts department - the gross turn ratio and month’s supply. And those two numbers are misleading. What dealers and general managers don't know is the real efficiency of their parts operations. Both GMs and Parts Mgrs need to know things like the level of NS parts and the gross profit margin by sales type. Dealers especially need to focus on the concept of "true inventory turns." None of these figures will be found on the dealership operating report.
You will learn:
How to reconcile the general ledger parts inventory to the shelf count
What it means when NS or "watch" parts have an on-hand value
What your parts department's true selling margins are
The crucial difference between technical and calculated obsolescence
How to calculate and interpret inventory efficiency
The correlation of parts dept and service dept efficiency Learn More -
DFC2 Paul Potratz: Online Lead Generation - Tips for Improving Lead-Efficiency & Improving Your Aim
Regular Price: $298.00
Special Discount Price: $0.00
(Recorded Webinar)
Presenter: Paul Potratz
Original Air Date: March 8, 2012
Program Length: 72 minutes
Paul offers Free Tips for improving the Conversion Rates from your dealership's websites with free tools and tactics!
Some dealers still spend a lot of money for a steady stream of leads provided by third-party lead generators. And more money spent does not necessarily result in more sales. There is a better way to improve lead-efficiency at your website and to improve how your online marketing targets highly-likely prospects.
Paul Potratz will discuss with you Free tools and tactics that can improve the productivity and efficiency of the leads you can and should be generating from your dealerships website. In this webinar you will be taken through a process for developing re-targeting and pay-per-click campaigns for your dealership website and mobile website too.
You will learn:
How to build conversion pages for specific offers and increase your sales and service leads 20, 40 or even 100% without hiring a vendor.
How to measure the effectiveness of your conversion pages
How to increase the leads by using special tools that Google provides free of charge.
How to keep your online visitors engaged even after they leave your website Learn More