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DGE5 Stan Sher: Evolving BDC Management Strategies: How to Keep Pace With the Changes & Make the New Pieces Fit!

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Product Description

(Recorded Webinar)
Original Air Date: May 30, 2013
Presenter: Stan Sher of Dealer eTraining
Program Length: 100 minutes

Exploding advances in related technology has driven rapid advancement of traditional BDC strategies.

Learn the new benchmarks often driven by new technologies. Learn why so many BDC operations continue to fail.

Twenty years ago dealership Business Development Centers were nothing more than phone rooms where low-performing salespeople were sent as a sort of punishment. The Internet changed that and BDC operations became more formalized and technology-driven.

Today’s BDC is a critical part of the car dealer’s customer handling strategy. But it takes many forms. Has you BDC evolved … have you advanced along with the new capabilities?

You will learn:

Why the failure rate of BDCs is so high and how you can avoid the pitfalls
How to develop BDC processes that work today
New benchmarks for measuring BDC performance
How to integrate your BDC and CRM systems
An action plan for staying current on BDC developments

DGE5 Stan Sher: Evolving BDC Management Strategies:  How to Keep Pace With the Changes & Make the New Pieces Fit!

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